ENRE@CH News
TUG OF TUX
Posted on: June 21st 2011 | Filed under: Agency News • Marketing
Reigniting The Face of Formalwear Smart and sophisticated. Successful and accomplished. Traditional and timeless. Evenings and oh so formal. Dapper and oh so cool. Just a few of the feelings evoked when you think of a tuxedo. Weddings, prom and special events. Long were the days that each of these life events called for a tuxedo. Where would one go to find a tuxedo, in the day? A specialty store of course. If one was in search of tuxedo one only look to the long standing neighborhood expert (service & knowledge) for style (fashion), fit (tailoring) and value (a fair price). Over the past 10 years there has been a consolidation within the industry. We’ve…
Rosen & Brichta To Attend 2011 International Franchise Association Convention in Las Vegas, Feb 15
Posted on: February 6th 2011 | Filed under: Agency News
BILL BRICHTA TO LEAD DISCUSSION ON SOCIAL MEDIA Chicago- Rosen & Brichta will be taking their franchise knowledge and expertise to the 51st Annual International Franchise Association Convention this February at the MGM Grand in Las Vegas. CEO, Jerry Rosen, and President, Bill Brichta will be in attendance to participate in this year’s activities. Rosen & Brichta is a proud member of the IFA and sees the 2011 convention as a great time of growth for the franchise industry. “It is the perfect time and place to look at some of the biggest challenges facing the franchising world today, and more importantly, it is the perfect forum to discover solutions with leaders in the industry”…
Adam Hecktman, Director Microsoft Technology Center Chicago
Posted on: January 11th 2011 | Filed under: Agency News
Adam Hecktman, Director Microsoft Technology Center Chicago Talking about the Challenges of a Game-Changing Product Launch On the heels of Microsoft’s recent launch and media blitz for the new Windows Phone 7, we sat down with Adam Hecktman Director of theMicrosoft Technology Center Chicago, a nineteen year veteran of the Microsoft team, to discuss the challenges faced launching the newest contender in the mobile technology marketplace. Some of those challenges include end user resistance, gaining trust, and balancing flexibility with proven technology business tactics.“As the executive sponsor for the windows phone launch this year one of the things we do in the technology center is spend a good amount of time getting to understand our…
Redirecting your aproach
Posted on: December 13th 2010 | Filed under: Interactive
There seems to be no end to the little details when you launch a new web site - one of the most important is redirecting old URLs to the new. A well designed web site will always treat bad requests with some kind of branded response- "Sorry, we couldn't find the page you requested..." Critical to a 404 (page not found) response is keeping the visitor engaged- utilizing the search to look for similar terms to the page requested, providing a search form or even a humorous response- but what about pages that used to exist? A 301 redirect is the most efficient and SEO friendly method of dealing with redirection. Technically speaking it is an…
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